Global Matcha Market Analysis: Size, Growth & 5-Year Outlook
Global Matcha Market Size (Current Snapshot)
The global matcha market has moved far beyond a niche tea category.
Based on aggregated data from food industry research firms, beverage market reports, and academic publications in nutrition and food science, the global matcha market is now valued at over USD 4 billion and continues to grow every year.
What matters more is how this market is growing.
Retail matcha grows steadily
Wholesale matcha demand grows faster
Bulk orders from cafés, brands, and manufacturers now dominate volume
This is why search demand for Buy Bulk Matcha, matcha powder bulk, and matcha tea powder bulk has increased sharply in the last 3–5 years.
Matcha Market Growth Rate (CAGR)
The matcha market is currently growing at an estimated:
📈 8%–10% compound annual growth rate (CAGR)
This is considered very strong in the global food & beverage industry.
For comparison:
Traditional tea markets grow around 3%–4%
Coffee markets grow around 4%–5%
Matcha is growing nearly twice as fast
This growth is driven mainly by:
Health & wellness demand
Coffee replacement trends
Expansion of matcha into food, supplements, and cosmetics
Wholesale vs Retail: Where the Real Growth Is
While retail matcha (small tins for home users) gets attention online, the real volume growth is in wholesale.
Wholesale Market Share Trends
Cafés & beverage chains
Ready-to-drink (RTD) brands
Health supplement companies
Food manufacturers
These buyers do not purchase small quantities.
They buy matcha in bulk to control cost, quality, and supply stability.
This is why:
Matcha powder wholesale searches keep rising
Buyers prefer a long-term matcha supplier from Japan
Demand for Bulk matcha green tea outpaces retail growth
🌏 Regional Demand Breakdown
United States
Fastest growth market outside Japan
Strong café culture
High interest in matcha caffeine content and health benefits
Increasing demand for Japanese matcha wholesale
Europe
Strong growth in wellness and organic foods
Matcha adoption in bakeries and cafés
Rising demand for matcha powder bulk for food use
🌏 Asia (Outside Japan)
South Korea, Singapore, Vietnam, Thailand
Younger population drives café trends
Growing B2B demand
🌍 Middle East
Luxury cafés and premium beverage brands
Preference for high-grade matcha
Buyers seek reliable Bulk matcha supplier Japan
Why Japan Still Controls the Matcha Supply Chain
Even though matcha is consumed worldwide, Japan produces the majority of high-quality matcha used globally.
Key reasons:
Limited growing regions
Shade-growing requires land and labor
Stone-grinding capacity is limited
Tea plants take years to mature
As demand rises faster than production, prices slowly increase and availability tightens — especially for premium grades.
This explains why buyers actively search for:
Long-term bulk contracts
For many years, matcha lived quietly inside Japanese tea rooms. It was slow. Calm. Deeply cultural.
Today, matcha is everywhere — cafés, homes, gyms, skincare routines, and even corporate offices.
Matcha is a global shift.
And behind this shift is something much bigger than social media or green lattes.
It is the rapid growth of the matcha wholesale market, driven by health awareness, long-term lifestyle change, and global supply pressure.
In the following part, we’ll explain why matcha is growing so fast, why more businesses are choosing to Buy Bulk Matcha, and what the next 5 years of matcha market growth will likely look like.
We’ll also explain:
Why there is talk about a matcha shortage
Why buyers are switching to Japanese matcha wholesale
And at the end, we’ll show you where to buy trusted organic Japanese matcha powder wholesale and retail from AKI MATCHA.
Matcha Is More Than a Drink, It’s a Lifestyle Change
Trends come and go quickly.
But lifestyle changes stay.
People did not start drinking matcha because it looks green on Instagram.
They stayed because they feel different.
Many customers say:
Coffee gives fast energy, then a crash
Matcha gives calm focus for hours
Coffee makes the heart race
Matcha feels smooth and steady
This feeling is backed by science. Matcha contains natural caffeine plus L-theanine, which creates focused energy without anxiety.
Because of this, matcha is now part of daily life:
Morning routines
Work productivity
Fitness and wellness
Meditation and mindfulness
This lifestyle shift is one reason why global demand for Bulk matcha green tea keeps growing every year.
Where Is Matcha From? Why Japan Still Leads
To understand the market, we must understand the origin.
Where is matcha from?
Authentic matcha comes from Japan.
Matcha is made from shade-grown green tea leaves called tencha. These leaves are:
Covered from sunlight
Hand-harvested
Carefully dried
Slowly stone-ground into fine powder
This process requires:
Skilled farmers
Clean soil
Traditional knowledge
Time and patience
That is why true matcha is not cheap to make.
Japan remains the world leader because:
The tea culture is over 800 years old
Farmers specialize only in matcha
Processing standards are strict
Quality control is high
This is why serious buyers still prefer a matcha supplier from Japan when they want long-term quality.
What Does Matcha Taste Like?
(And Why Quality Matters)
Many people ask: What does matcha taste like?
Good matcha tastes:
Smooth
Creamy
Slightly sweet
Umami (savory)
Fresh, not bitter
Low-quality matcha tastes:
Bitter
Flat
Dusty
Sharp
Taste is one of the biggest reasons cafés and brands decide to buy matcha in bulk from trusted suppliers instead of switching every few months.
When you buy matcha powder bulk from a consistent Japanese source, your customers taste the difference and they come back.
This is why the demand for best tasting matcha powder keeps rising worldwide.
Is There a Matcha Shortage? Yes and Here’s Why
Many buyers ask: Is there Matcha Shortage?
The honest answer: Yes, especially for high-quality matcha.
Why?
Matcha farms cannot expand quickly
Tea plants take years to mature
Skilled labor is limited
Demand is growing faster than supply
This imbalance creates:
Longer lead times
Higher prices
More competition for good matcha
That’s why experienced buyers now secure supply early by working with a reliable Bulk matcha supplier Japan instead of chasing cheap offers.
5-Year Matcha Market Growth Forecast (Simple View)
Based on industry reports, tea market research, and academic publications from food science departments, here is what the next 5 years look like:
📈 What We Expect:
Global matcha market continues to grow each year
Wholesale demand grows faster than retail
Japanese matcha wholesale becomes more competitive
Prices for premium grades slowly increase
Long-term contracts become more common
🌍 Where Growth Comes From:
United States
Europe
Middle East
Southeast Asia
Especially in the USA, more brands now search:
Where to buy matcha
matcha powder wholesale
buy matcha in bulk
This shows strong buyer intent, not casual curiosity.
Why Businesses Prefer Japanese Matcha Wholesale
Not all matcha is the same.
Businesses prefer Japanese matcha wholesale because:
Taste consistency
Clean farming practices
Food safety standards
Stable long-term supply
When a café builds its menu around matcha, it cannot risk flavor changes every month.
This is why working with a trusted matcha supplier from Japan matters more than price alone.
Final Words
Matcha is not a trend.
It is a shift toward better energy, better health, and better choices.
As global demand grows and supply tightens, working with the right partner matters more than ever.
If you are looking to Buy Bulk Matcha, source matcha powder bulk, or work with a trusted Japanese matcha wholesale supplier, AKI MATCHA is ready to support you, today and for years to come.
🍵 Discover authentic Japanese matcha with AKI MATCHA — wholesale and retail, worldwide.
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