Matcha, the finely ground green tea powder from Japan, has seen a meteoric rise in global popularity. From lattes in trendy cafés to health supplements, its demand has surged. However, this spike has led to a significant global shortage, impacting bulk matcha buyers and wholesale customers worldwide.
Understanding the Matcha Boom
The global matcha market is projected to grow from $3.84 billion in 2024 to $4.24 billion in 2025, reflecting a compound annual growth rate (CAGR) of 10.3%
This growth is driven by increased awareness of matcha's health benefits, its versatility in culinary applications, and its prominence on social media platforms.
Causes of the Matcha Shortage
1. Surging Global Demand
The health and wellness trend has positioned matcha as a superfood, leading to a surge in consumption, especially among younger demographics. Social media platforms have amplified this trend, showcasing Japanese matcha green tea in various forms, from traditional teas to innovative desserts
Read full about: How Matcha fights cancer
2. Limited Production Capacity
Despite a threefold increase in production since 2010, Japan's matcha output struggles to meet global demand. The traditional cultivation and processing methods, which are labor-intensive and time-consuming, limit rapid scalability.
Learn more Why Matcha is more expensive than other regular green tea.
Discover the most expensive matcha in the world Here!
3. Aging Farmer Population
Japan faces a declining number of matcha tea supplier (farmers), with many aging and fewer young individuals entering the profession. This demographic shift poses challenges to sustaining and increasing matcha production.
Implications for Bulk Matcha Buyers and Wholesale Matcha Customers
1. Price Volatility
The mismatch between supply and demand has led to increased prices for matcha powder bulk purchases. Wholesale matcha customers may experience fluctuating costs, affecting their pricing strategies.
2. Quality Concerns
To meet demand, some suppliers may compromise on quality, offering lower-grade matcha or adulterated products. It's crucial for buyers to verify the authenticity and grade of matcha powder wholesale offerings.
Learn more about:
Ceremonial Grade Matcha Vs Culinary Grade Matcha: What's The Difference?
3. Supply Chain Disruptions
Delays in shipments and reduced availability are becoming common. Bulk matcha tea buyers need to anticipate potential disruptions and plan accordingly.
The recent the global tariff war between Us and other countries around the world impacts the international trading so much. These tariffs generally lead to higher prices for imported goods
Strategies for Navigating the Shortage
1. Diversify Suppliers
Engaging with multiple matcha supplier Japan sources can mitigate risks associated with supply disruptions.
2. Forecast Demand Accurately
Understanding consumption patterns and forecasting demand can help in placing timely orders and avoiding stockouts.
3. Educate Customers
Informing end consumers about the reasons behind potential price increases or product unavailability can foster understanding and loyalty.
The Role of Authenticity and Quality
In times of shortage, the temptation to source cheaper alternatives can be strong. However, maintaining product quality is paramount. Authentic Japanese matcha tea, known for its vibrant color, rich flavor, and health benefits, stands out from inferior substitutes.
What Does Matcha Taste Like?
High-quality matcha offers a delicate balance of umami, sweetness, and a hint of bitterness. Its unique flavor profile is a testament to its meticulous cultivation and processing.
Health Benefits of Matcha
Matcha is rich in antioxidants, particularly catechins, which have been linked to various health benefits, including improved metabolism and heart health. Additionally, it contains L-theanine, promoting relaxation without drowsiness.
Caffeine Content in Matcha
A standard serving of matcha (2gram matcha) contains approximately 70 mg of caffeine, providing a gentle energy boost without the jitters associated with coffee.
Choosing the Right Matcha for Your Needs
What Matcha is Good for Latte?
For lattes, culinary-grade matcha is often preferred due to its robust flavor that pairs well with milk. However, some establishments opt for ceremonial grade matcha from Japan for a more refined taste.
Where to Buy Matcha Wholesale?
Sourcing from reputable suppliers ensures product quality and consistency. AKI MATCHA offers organic Japanese matcha powder wholesale and retail options, catering to various business needs.
Conclusion
The global matcha shortage underscores the importance of strategic sourcing, quality assurance, and customer education. By understanding the factors contributing to the shortage and implementing proactive measures, bulk matcha buyers and wholesale matcha customers can navigate these challenges effectively.
.
.
.
Explore More topics:
How much matcha should you drink a day?
Partner with AKI MATCHA
At AKI MATCHA, we pride ourselves on supplying premium organic Japanese matcha powder to clients worldwide, including the USA. Our commitment to quality and sustainability ensures that you receive the best matcha green tea, even amidst global shortages. Contact us today to discuss your bulk matcha needs and discover how we can support your business.