Each year, matcha lovers and businesses across the globe eagerly await the fresh matcha season. Typically, the best matcha arrives around end of May, and many suppliers including us at AKI MATCHA plan their inventory to last until the middle of the next year, around June or July. But 2025 is shaping up differently.
Our prediction is that the 2025 matcha season will end before November and that means your window to buy the freshest matcha is closing fast this year.
This article will explain why the season is moving quicker than expected, how that impacts both individual customers and wholesale buyers, and what you can do to stay ahead.
Matcha Season: A Brief Look
To understand why timing matters, it helps to know how matcha is produced. Unlike other teas that can be harvested multiple times a year, premium Japanese matcha is carefully shade-grown, hand-picked, and stone-ground. That means it takes more time and care — and can’t just be rushed.
The matcha season starts in May, after weeks of shading the tea leaves to boost chlorophyll and sweetness. The youngest, most tender leaves are picked, steamed, dried, and ground into the fine green powder we all know.
High-quality matcha especially Bulk matcha green tea from trusted farms in Japan is made in limited quantities. Once it’s gone, it’s gone until next season.
Why 2025 Matcha Might Run Out Sooner
This year, demand is up. A lot.
At AKI MATCHA, we’ve seen a sharp increase in both retail and wholesale matcha orders. More cafes, wellness shops, and e-commerce brands are choosing to Buy Bulk Matcha directly from Japan to meet rising consumer demand.
In fact, we estimate that our fresh matcha inventory which usually lasts 12–14 months, may be fully sold out in just 4 to 5 months. That puts the estimated cutoff around October or even earlier, right before the busy holiday season starts.
This could lead to a situation where:
- Retail customers won’t be able to find matcha powder bulk for gifts or personal use during the holidays.
- Businesses that buy matcha in bulk will face shortages.
- Prices may go up due to limited stock.
Is There a Matcha Shortage?
We’re often asked: "Is there Matcha Shortage?"
Not exactly but demand is outpacing supply, especially for top-grade matcha. Since matcha supplier from Japan must follow traditional methods, there’s a natural limit to how much can be produced.
And when everyone wants fresh, organic matcha for their menus, recipes, or skincare products, the best inventory moves fast. If you wait until November or December to place your wholesale order, you might miss out.
Who Should Be Paying Attention?
This affects everyone:
Retail shoppers who enjoy matcha in lattes, smoothies, or skincare.
Cafes and coffee shops that serve matcha lattes or matcha desserts.
Wellness brands that include matcha in protein powders, energy bars, or beauty products.
Distributors that supply multiple outlets or stores.
If you’re in any of these groups, now is the time to stock up.
What Does Matcha Taste Like?
We get this question often: "What does matcha taste like?"
Fresh, high-quality matcha has a smooth, slightly sweet, grassy taste. It feels creamy and rich, especially when whisked into warm oat milk or almond milk. The best matcha is never bitter or overly earthy.
That’s why sourcing from a reliable Matcha manufacturer in Japan matters. You want matcha that’s grown in clean soil, harvested at the right time, and ground slowly to preserve flavor.
Where Is Matcha From?
True matcha comes from Japan. More specifically, regions like Uji, Nishio, and Shizuoka are known for producing best tasting matcha powder with a long tradition of excellence.
At AKI MATCHA, we partner with farmers in these regions to ensure we bring you only the best — whether you're buying for your kitchen or looking for matcha tea powder bulk for your product line.
So, when people ask, "Where is matcha from?", you can confidently say Japan — and you should always choose a certified matcha supplier from Japan to ensure quality.
What Are the Health Benefits of Matcha?
Matcha isn’t just tasty — it’s also packed with health benefits.
Scientific studies show that matcha:
- Supports metabolism and weight management
- Helps detox the body naturally
- Improves focus and calm energy (thanks to L-theanine and matcha caffeine content)
- Provides powerful antioxidants that fight inflammation
In fact, according to a 2020 study published in Antioxidants, the EGCG content in matcha is higher than other green teas, which may help lower the risk of chronic diseases.
When people ask, "What are the health benefits of matcha?", that’s just the beginning.
Why Buy Now: The Holiday Rush is Coming
The closer we get to the end of the year, the more customers look to Buy Bulk Matcha for holiday gift sets, seasonal drinks, and wellness promotions.
If you wait too long:
- Bulk matcha supplier Japan may not have inventory left
- Shipping times increase due to holiday congestion
- You risk missing out on the freshest matcha of the year
Whether you run a business or simply want to enjoy matcha during colder months, now is the time to buy matcha in bulk.
Matcha for Skin, Mood, and Focus
Aside from its taste and energy benefits, matcha is also becoming popular in beauty and mental health products.
Some emerging studies are exploring connections between matcha and mental wellness. For example, researchers are studying topics like matcha and alzheimer, matcha and singing bowl sound to help autism symptoms, and even does matcha prevent cancer?
While more science is needed, early results are promising. Matcha’s mix of L-theanine and antioxidants makes it a gentle way to support brain health, skin clarity, and daily calm.
Who We Are: Your Trusted Matcha Source
At AKI MATCHA, we are a proud Matcha manufacturer in Japan, providing:
- Organic matcha powder bulk for businesses
- Freshly packed matcha for individual retail buyers
- Lab-tested quality
- Global shipping with fast delivery in the USA
We specialize in both wholesale and personal matcha needs, and we believe in long-term partnerships with our clients. Our goal is to make sure you never run out of quality matcha, especially during peak seasons.
When you’re searching where to buy matcha, don’t settle for random online listings. Choose a supplier that understands tradition and quality.
Final Reminder: Matcha Season Won’t Wait
So, let’s recap:
- The 2025 matcha season started strong in May.
- Inventory is moving faster than ever.
- We predict most stock will be gone by October before the holidays begin.
- Now is the best time to Buy Bulk Matcha or place your matcha powder wholesale order.
Whether you need it for your business, your home, or your wellness routine, now’s the time to act. The Japanese matcha wholesale window is shrinking, and once the harvest is over, it will take until next spring to restock.
Ready to Order?
Don’t miss your chance to secure the freshest matcha of 2025.
At AKI MATCHA, we supply organic Japanese matcha powder wholesale and retail to customers worldwide, especially across the USA. Whether you’re ordering 100g or 100kg, you’ll get reliable service, unbeatable quality, and fast delivery.
👉 Visit our site to Buy Bulk Matcha now, or contact us to discuss custom orders, private label options, or retail collaborations.
The best time to get matcha is now, before the season slips away.
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Before You Go, You Might Be Wondering...
Here are a few questions we often get and these topics are so important, we’ve written full articles on them: