The Urgent Situation for Bulk Matcha Buyers.
Our Prices Stay Unchanged to Support Small Businesses!
If you are a café owner, restaurant buyer, health store supplier, or bubble tea shop operator, you’ve probably noticed that the matcha powder bulk market feels tighter this year. The 2025 season for high-quality bulk matcha green tea is ending earlier than expected.
In past years, premium matcha from Japan, especially ceremonial grade Japanese matcha powder could be sourced steadily until late spring or even early summer. But in 2025, that’s not the case.
If you’ve been wondering:
Is there matcha shortage?
Why are matcha suppliers saying ‘order now’ earlier than usual?
How can I secure my matcha supply before it’s gone?
This article will break it all down for you in simple words. You’ll understand the reasons behind the early season end, learn the best buying strategies for matcha tea powder bulk, and discover how to get the best tasting matcha powder from trusted sources like AKI MATCHA, a leading matcha supplier worldwide.
1. Understanding the Matcha Season in Japan
To understand why the 2025 season is ending early, you first need to know where is matcha from and how it is grown.
Matcha comes from Japan, with famous regions like Uji (Kyoto), Shizuoka, and Nishio producing the most premium leaves. The tea plants are shaded for several weeks before harvest, increasing chlorophyll and amino acids that give matcha its vibrant green color and rich flavor.
For Japanese matcha tea, the best harvest happens once a year, usually between late April and May. This is the first flush—young, tender leaves that make matcha powder ceremonial grade. Later harvests are used for culinary and barista grades.
Unlike coffee beans, which can be harvested year-round in different countries, matcha has a limited growing window. Once the year’s harvest is processed, that’s it until next season.
2. Why the 2025 Matcha Season Is Ending Sooner
This year, multiple factors are affecting matcha powder bulk availability:
High Global Demand
The worldwide demand for matcha has been growing by double digits every year. In 2025, matcha is no longer just a Japanese drink—it’s an international health trend. More cafés, bubble tea shops, bakeries, and health brands are looking to buy matcha in bulk for drinks, desserts, skincare products, and even supplements.
Limited Land and Production
Only a small amount of land in Japan produces the top-grade matcha, and the process is still labor-intensive. As a matcha manufacturer in Japan explained in a recent trade report, even with modern technology, the supply cannot expand quickly without losing quality.
Weather Impact
2025 has seen unusual weather patterns in some matcha-producing areas. Too much rain before harvest reduces the leaf quality, and unexpected cold spells slow down growth. Farmers must prioritize quality over quantity, which further limits matcha powder wholesale availability.
Early Large Purchases from Major Buyers
This year, big beverage brands and retail chains made massive pre-orders early in the season. That means small and medium buyers now face shorter supply timelines.
3. What Does This Mean for Bulk and Wholesale Matcha Buyers?
If you wait too long to order, you risk:
- Paying higher prices later in the year due to scarcity.
- Settling for lower-grade matcha because ceremonial grade matcha sells out first.
- Missing your customers’ demand for matcha drinks and desserts.
As a matcha supplier working with global buyers, AKI MATCHA has already seen signs of this early shortage. Inquiries for matcha tea powder bulk from the USA, Europe, and the Middle East have jumped in the first quarter alone.
4. How to Secure Your Matcha Supply Before It’s Too Late
Here’s a simple step-by-step strategy:
Order Early
Don’t wait until summer. For matcha powder bulk, the best prices and grades are available right after harvest.
Work with Trusted Suppliers
Choose a Japanese matcha wholesale partner with direct farm relationships. AKI MATCHA works closely with farmers in Uji and Shizuoka to ensure consistent supply and quality.
Buy Enough to Last Until Next Season
If you usually order monthly, consider switching to quarterly bulk purchases. This ensures you won’t run out during the shortage months.
Understand Storage for Long Shelf Life
Matcha experts recommend airtight, light-proof storage at cool temperatures. Properly stored, bulk matcha green tea keeps its freshness for months.
5. The Taste and Quality Factor
If you’re wondering, what does matcha taste like, the answer depends on the grade. Ceremonial grade matcha is smooth, slightly sweet, and full-bodied, while lower grades can be more bitter.
For cafés, bakeries, and beverage shops, serving the best tasting matcha powder means happier customers and repeat sales. Choosing a supplier that understands the flavor profile your business needs is key.
6. Health Benefits Keep Driving Demand
One reason Japanese matcha tea powder sales keep rising is the health-conscious consumer. People ask: What are the health benefits of matcha?
According to studies from the National Library of Medicine and Kyoto University, matcha is rich in antioxidants, L-theanine (which promotes calm focus), and catechins (which support metabolism and immune function).
These health claims aren’t just trends—they are backed by science. That’s why matcha caffeine content is valued as a steady, balanced energy source compared to coffee’s sudden spikes.
7. The Matcha Shortage and Global Supply Chain
Yes, there is a matcha shortage risk in 2025. While smaller producers can adapt, large-scale buyers have already locked in contracts. For independent cafés and retailers, this makes it even more important to buy matcha in bulk now.
8. Where to Buy Matcha in Bulk Now
If you’re wondering where to buy matcha, especially matcha tea powder bulk directly from Japan, AKI MATCHA is a trusted matcha supplier for wholesale and retail customers in the USA and worldwide.
We supply:
- Japanese matcha powder ceremonial grade
- Barista and culinary grades for drinks, desserts, and baking
- Organic matcha from Uji and Shizuoka farms
9. Final Thoughts: Don’t Wait Until It’s Too Late
The 2025 matcha season is closing earlier than expected. If you wait, you may face higher prices, limited options, and lower quality. Whether you run a café, restaurant, or online shop, now is the time to buy matcha in bulk from a trusted supplier.
Matcha Inventory Forecast: Plan Ahead Until June 2026
Based on our 2025 harvest analysis, matcha powder bulk inventory is expected to sell out by November 2025—much earlier than in previous years. This is due to a combination of higher global demand, limited production capacity in Japan, and early large purchases from major beverage companies. Once the current stock is gone, the next harvest will not be available until June 2026. That means there will be a supply gap of more than six months where no new-season matcha will enter the market. For cafés, restaurants, and wholesale buyers, this creates a serious challenge in keeping up with customer demand. To avoid running out, you will need to plan ahead now for a long-term restock that lasts until June 2026. This means calculating your current sales volume, projecting your seasonal needs, and placing bulk orders before supply becomes critically low. At AKI MATCHA, we recommend locking in your matcha powder wholesale orders early to secure the freshest batches while they are still available. Waiting until the end of the year could mean paying higher prices—or not finding your desired grade at all.
At AKI MATCHA, we supply organic Japanese matcha powder wholesale and retail worldwide and in the USA. Whether you need matcha powder bulk for your café, bubble tea shop, bakery, or health brand, we have the quality and consistency you can trust.
📦 Secure your matcha supply now before the 2025 shortage hits — Contact us today to discuss wholesale pricing and available grades.
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